This blog investigates how Vietnam’s olfactory adventure—formed by feudal era herbalism, French colonial luxury, and post-Đổi Mới globalization—manifests in today’s vivid perfume markets. We will examine how traditional ingredients like lotus and trầm hương (agarwood) are being reinterpreted through modern extraction techniques, why Saigon’s perfumers embrace bold floral-oriental hybrids while Hanoi leans toward minimalist botanical accords, and what the rise of local brands like NOTE-The Scent Lab and R Parfums signals about Vietnam’s changing scent identity.
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The Revolution of Perfumery: Experiences in Hanoi and Saigon’s Modern Scene
By Workshop Manager 0 on The Revolution of Perfumery: Experiences in Hanoi and Saigon’s Modern Scene
